Hummingbird
Client - Evenflo | CD - Eric Peterson | Copywriter - Hannah Davies | Video Editor -Anna Nestyforenko | Photographer - Troy Word
The wait is over - our lightweight stroller has launched. We began this project back in May with planning of the photo shoot and campaign coming up with a simple montage OTT where we continue to use the word “light” with each feature. Driving home the true USP of this product. After a lot of work I am really proud of the launch of this luxury travel stroller that the Evenflo team created.
I loved thinking of every detail of the look of this campaign
From the light-weight font floating up into frame - to the flowy skirt. Creating a spot that brings in the benefit and how elevated it is for the consumer was a fun challenge.